Calvin Klein himself doesn’t think Kendall Jenner was the best choice of model for the recent campaigns.
The
CK head honcho, who no longer has complete control over the brand, was
talking at an event at Savannah College of Art and Designer when he was
asked about her involvement in the sizzling underwear ads.
“You
know, I’m really not that familiar with it. I’m honestly not. I’m sure
she’s a lovely young woman. It’s not the kind of thing I would have
done, even today. Justin Bieber, yes,” he replied.
He went on to
praise pop star Bieber but called out models for being booked on the
basis of how many social media followers they have.
“When [I say] I like Justin Bieber in the Calvin Klein
Underwear [campaign], it’s because I like him – not because he’s got
millions of followers,” he said.
“Now, models are paid for how
many followers they have. They’re booked not because they represent the
essence of the designer, which is what I tried to do – they’re booked
because of how many followers they have online. I don’t think that,
long-term, is going to work. I don’t think that’s a great formula for
success for the product you’re trying to sell.”
He also took a sly swipe at Kylie’s older sister Kim.
“If
you take really exquisite photographs of the right people in the right
clothes in the right location, and you put it online, that’s fine,” he
continued.
"Just putting any old clothes on Kim Kardashian, long-term, isn’t going to do a thing.”
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