Milan police said they had no choice but to remove this billboard and similar ones after drivers who ply the road and residents in the area formally complained to police, saying that the ads which features s*xy models in lingerie were too distracting and threatening their safety.
This particular billboard which features 30-year-old Argentinian-born model and presenter Belén Rodríguez modelling Italian underwear brand was the one most residents wanted removed first! Its since been taken down.
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