The star was pictured in her Mercedes G-Class SUV on Friday afternoon with distinctively darker locks, but fans have been left confused, as many claim it must be a wig.
Kanye West's wife has been keen to keep on top of her lighter mop, regularly visiting the hair salon to have it lightened, so for her to go dark so quickly would come as a shock to many.
As if to fuel the rumours, Kim then posted a snap of her new hair on Twitter.
Posing photographer Ellen Von Unwerth, 61, it clearly showed the 34-year-old with her signature dark locks.
Kim wrote: "On set a few days ago with the amazing @ellenvonunwerth Can't wait for you to see the projects we've been working on!"
Considering the reality TV star was spotted with her platinum bob intact just the day before in Los Angeles, it could easily just be a wig for the shoot.
But in pictures showing her seated behind the wheel it was obvious the star's hair had changed as she checked her reflection in the rear view mirror.
And on March 17 her makeup artist Mario Dedivanovic shared a picture of Kim on Instagram showing the curvaceous backside of the star with the caption, “Brunette vibes on set. Guess who?”
But this comes just two days after she had her roots touched up at a salon in Los Angeles.
She even took to Instagram to share the selfie of her with layers of dye over her scalp writing: "Being blonde is a full time job".
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